No one knows their organizations better than my clients, and I work closely with them to ensure that their talents, values, and vision show through in every project. Each member of my creative team has years of experience in a variety of mediums. This not only enables us to suggest the most effective vehicles to express each client’s message, but to coordinate the mediums to ensure a cohesive and professional identity that connects with target audiences.
Branding is much more than just a logo. It is your company’s identity in the marketplace. Who you are, your values, and whom your business or organization serves are all critical parts of creating a brand strategy. While branding may be complex, we believe brand components such as logos should be easy to understand, easy to identify, and therefore easy to remember. Our team develops complete brand strategies and ensures that our clients are aware of every opportunity to make an emotional and indelible connection with their target audiences.
From direct mail pieces to brochures, our creative team creates collateral materials that demand to be read. Our pieces are attractive, informative, and get the key messages across as simply and effectively as possible.
Proposals and Presentations
I have extensive experience writing multi-million dollar proposals for some of the largest healthcare companies in the Southwest, and is available on a contract basis to manage the entire proposal process for your firm. In addition to proposals, I can also prepare professional presentations to help you move forward as a proposal finalist or to help you put your best foot forward when meeting new clients.
Frequent, relevant news releases can keep your business in the public eye. Stories that result from media relations, "earned media," are much more credible to audiences than paid advertising and do not involve the costs associated with ad placement.
Video is perhaps the most powerful medium for making an impact on an audience. As with print, video also allows an advertiser to target specific demographic groups by ad placement, as well as making a greater emotional and sensory impact by combining sight and sound. Video can also be used online and for sales or instructional programs.
No other medium allows the flexibility and accessibility of the Internet. Websites can be viewed from anywhere in the world, updated constantly, and provide an almost unlimited amount of information. They are both a source for entertainment and information, and our creative team recognizes and incorporates every opportunity to use the Internet.